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Twelve Great Tech Tools to Boost Your Ecommerce Profits

Want to grow your ecommerce profits this year? You can, with the help of some great technology. Here are 12 tools you’ll want to try.

Analytics and data

These tools are all about automating data processes then delivering information back to you so you can better understand what products, companies, and stores are making (or losing) you money.

Teikamatrics — An all-in-one software platform that helps retailers succeed on Amazon and geared toward high-volume Fulfillment by Amazon (FBA) sellers. The application’s suite of tools and services automates repricing, advertising management for sponsored products, generation and management of product reviews, and restocking. Its visualized analytics tools help their customers check inventory levels, profitability, and purchase order and shipment status by providing year-over-year trends and variations both with products and suppliers; it also alerts for the best times and quantities to order products. The platform also identifies, alerts, and helps customers take action on stale and aged inventory.

Viral Launch — Viral Launch helps new sellers launch successful businesses and helps experienced sellers amplify growth. Utilizing their Market Intelligence tool, sellers can quickly and accurately source and validate new products and determine upfront investment as well as potential profit. Once products are sourced, Viral Launch will optimize content and photography, custom design packaging, and execute engaging email follow-ups, to ensure success at every turn.

Out-of-the-box tools — Many mainstream ecommerce platforms provide their own analytics tools. For example, Shopify’s analytics and reports give its customers the means to review their store’s recent activity, get insight into their visitors, and analyze transactions. BigCommerce’s reporting features give merchants deeper customer data insights for targeting, segmenting, and driving more sales through snapshots on store performance, orders, sales channels, and conversion rates, as well as many detailed reports that analyze both current and historical productivity of products, customers, and stores.

Email marketing

Successful online merchants know that keeping in touch with their customers – or anyone who visits their site — is crucial for generating additional sales. Most use email marketing technologies and platforms to help them do this. Here are three that work well.

Klaviyo — This platform makes it easy for ecommerce marketers to target, personalize, measure, and optimize email and Facebook campaigns. With its many integrations to popular ecommerce, point of sale, and other marketing systems, Klaviyo pulls data for segmentation and delivery based on schedules and demographics with dozens of pre-built and ready-to-go templates. The system also offers rules-based triggered emails initiated for new customers, abandoned shopping carts, and completed orders.

Active Campaign — With hundreds of templates generated from a drag-and-drop interface, Active Campaign consolidates all communication under one umbrella by providing personalized messages to customers and prospects regardless of their location. Campaign data is accumulated in one location for analysis so users can create and measure goals, integrate with other third-party applications, and pinpoint growth opportunities with detailed reports drawing on data from multiple sources. In addition, the application provides tools for site and event tracking, an integrated forms builder, a Google Chrome extension, and a strong ecosystem of support and training resources.

AWeber — If you’re not an advanced marketer or you don’t have the resources to focus on email campaigns, AWeber provides an additional level of help. It’s a more basic, yet highly regarded, email marketing service that works with more than 100,000 small businesses and helps them set up templates, campaigns, auto-responders, broadcast emails, newsletters, and promotions. The company is known for its excellent and unlimited customer support, deliverability, and educational content.

Shipping and inventory

Your products are your profits so managing inventory levels and shipping costs can mean the difference between success and failure. Here are three great systems that can help you automate these processes and make better shipping decisions.

ShipStation — A strong fulfillment tool with easy setup that enables its customers to seamlessly integrate with all major shipping carriers, shopping carts, ecommerce marketplaces, and more. Data is imported from a number of mainstream ecommerce providers (including Fulfillment by Amazon), then selling channels are used to connect to a carrier (or USPS) where batch shipping labels are created and printed, stores are updated, tracking info is automatically sent, email confirmations are generated, and branded tracking pages and a specialized portal help provide an easier experience for managing returns.

FirstMile — Using the USPS work-share program to help their customers leverage the Post Office network to get speedy deliveries at affordable rates, their service solutions integrate into common shipping platforms in the ecommerce marketplace and offer full tracking visibility. Their network reaches every state and over 200 countries and provides strong order management, detailed billing, flexible pickups, and multi-carrier labels.

ShipRush — Celebrating more than 20 years in business, ShipRush automatically import orders from over 60 carts and systems including eBay, Etsy, Amazon, Shopify, Salesforce.com, and more, then prints shipping labels for most major carriers as well as offers discount postage from the USPS, FedEx, and others. The platform displays a unique and powerful side-by-side shipping cost comparisons in real time and provides shipping automation rules to streamline operations with easy setup.


All of your ecommerce transactions need to flow back to your general ledger, and your accountant will need to not only analyze the profitability of sales, but how your supply and payroll management figure into your company’s overall operations. In other words, you need an accounting system.

QuickBooks Online — The granddaddy of accounting software, QuickBooks Online is Intuit’s cloud-based accounting offering, which has been available on the market for a few years and continues to grow in popularity and usage. QuickBooks Online offers a marketplace of tools that will integrate with many ecommerce platforms and handles all sides of the financial transactions from order to cash receipt as well as inventory and payables management, payroll, and general ledger.

Xero — A strong and growing competitor to QuickBooks Online that matches feature by feature, Xero is a cloud-based accounting application built from the ground up that also integrates with hundreds of third-party products and ecommerce platforms to provide a fast, mobile, and powerful interface for managing all aspects of your financial operations.

Avalara TrustFile — As sales tax collection and filing requirements have grown, so has the need for a powerful platform to automate this time-consuming process. Avalara’s applications allow customers to import and prepare an unlimited amount of sales tax data from any ecommerce or accounting platform via its dedicated connector or data upload tools. The data is then analyzed and broken down by sales tax jurisdiction and state. The software then automatically prepares and prints completed signature-ready sales tax filing forms for electronic filing from its integrated dashboard, and then migrates this data to their customers’ accounting systems (like QuickBooks and Xero).

Selling online? Hopefully you’re using a few of these great technologies. You could be losing profits if you’re not!


This article was written by Gene Marks and originally published on Avalara's website.  You may view the original article at https://www.avalara.com/blog/2017/10/17/12-great-tech-tools-boost-ecommerce-profits/.  Thanks to Avalara for allowing us to re-publish the article here.



Avalara Certifies 14 Partner Integrations to Automate Tax Calculations and Management

SEATTLE — October 30, 2017 — Avalara, Inc., a leading provider of cloud-based tax compliance automation for businesses, today announced its fall 2017 release of 14 new certified partner integrations. Avalara Certified partners have passed a series of criteria developed by Avalara to guarantee each integration’s performance and reliability. Certified integrations are built to ensure customers enjoy a fast, reliable, and easy process for embedding automated tax management into existing systems. Now, Avalara offers more than 610 pre-built integrations into business applications, adding more each month.

These integrations enable customers of Avalara partner solutions to benefit from Avalara real-time calculation of applicable taxes, fees, and surcharges for billing line items. Avalara software reduces the tedium and complexity of determining taxes for millions of products and services across the U.S., Canada, Europe, and other international jurisdictions, giving customers more time to focus on driving their own business success.

The latest Avalara integration partners include:

For more information about the Avalara Certified program, and a list of all of our certified integrations, please visit www.avalara.com/integrations. For any business application not already certified, or for a custom solution, Avalara offers an API for each of its products, making customer integrations simple for nearly any developer or business to build.



2017 Top 100 Most Influential People in Accounting

We are pleased to announce that Randy Johnston has been named one of the "2017 Top 100 Most Influential People in Accounting"  by Accounting Today, a leading accounting industry publication. Johnston has also been named to the list for the past thirteen years. He is honored to be included with all those being recognized for their contributions to the accounting profession.   Click Here for full story.

2017 K2 Quality Award Winners are Announced

We are pleased to announce the winners of the 2017 K2 Quality Awards.  These awards are determined by a poll of the K2 Enterprises instructor team.  Their votes are influenced by end user feedback and experience from consulting and extensive teaching.

Click here to see the complete list of the 2017 winners.

BQE Software Releases BQE Core

Last week BQE Software announced a new cloud-based project management and billing solution, BQE Core.
For today’s Accounting/Finance professionals, the demand for services can be elastic, ebbing and flowing with seasonal patterns and the unpredictable movement of the economy; clients request changes that require the revision of existing contracts; and the sheer variety of the tasks expected of any modern professional services firm make billing and project management a nightmare. Given the logistical challenges of simply running a firm efficiently, time itself can come to seem a scarce resource.
The BQE Core modern project management tool puts time, agility and control back into hands of architects, engineers, accountants, lawyers, and consultants. Some notable features include:

  • Data-rich ‘Performance’ tab utilized for employee and client performance
  • Data entry in numerous customizable forms
  • Universal banking supporting any financial institution, globally
  • Unlimited mailing address listings per user
  • Multiple contact info fields (Phone, Email, Mobile, Skype ID, Whatsapp etc.) with preference prioritization capabilities.

For more information on BQE Core, visit http://blog.bqe.com/category/core/ or view the video at https://www.youtube.com/watch?v=WFB5oFM1H4Q.



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